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Sales Lift & Effectiveness

PMI Nutrition Motion Display Helps Remedy Lagging Sales
How Do Front and Back Package Labels Influence Beliefs About Health Claims?
Drawing a Line in the Linoleum

Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store.
Point-of-Purchase Alcohol Marketing and Promotion by Store Type

A federal report on in-store advertising frequency, by channel
New Displays Tout Pouched Tobacco Products
Maytag Learns That Premiums Can Work
Merchandising for Profit

Successful practices in the home center channel
The Point of Packaging

Best practices in package design
Sales Lift: Please estimate by what percent your P-O-P programs increase sales.
2003 P-O-P Trends Report

The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P.

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