Marketers: How do you measure P-O-P effectiveness? 2004 P-O-P Trends Report: Retailer Attitudes Toward Vendor-Supplied Displays A survey of retailer executive attitudes and practices Retailers: Rate display effectiveness by product category Retailers: Estimate how much displays increase sales. Whirlpool Tests Oversized, Branded Fabric Care Centers Book Purchasing Influence: Mass Merchants Panasonic Revamps Packaging for Women's Shaving Line Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers Book Purchasing Influence: Chain Bookstores Book Purchasing Influence: Price Clubs Book Purchasing Influence: Independent Bookstores First Previous 77 78 79 80 81 Next Last