2004 P-O-P Trends Report Marketers discuss RFQs, RFID technology, retailer relations and the role of P-O-P during a tough economy. 2004 P-O-P Trends Report: Retailer Attitudes Toward Vendor-Supplied Displays A survey of retailer executive attitudes and practices Retailers: Estimate how much displays increase sales. Retailers: Rate display effectiveness by product category Book Purchasing Influence: Chain Bookstores Book Purchasing Influence: Price Clubs Book Purchasing Influence: Independent Bookstores Book Purchasing Influence: Food/Drug Stores Whirlpool Tests Oversized, Branded Fabric Care Centers Book Purchasing Influence: Mass Merchants First Previous 77 78 79 80 81 Next Last