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Sales Lift & Effectiveness

Influence of Sales Support Factors on C-Store Purchase Decision
Sales Support Factors Having an Influence on the Purchase Decision in C-stores
Retailers: Do you use scanner data to track sales effectiveness of displays?
Marketers: Do you measure P-O-P effectiveness?
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Entertainment tie-ins may generate more buzz than sales
Retailers: How would you rate sales effectiveness of vendor-supplied P-O-P?
Marketers: Within each pair, which factor is most effective at driving up sales?
2004 P-O-P Trends Report

Marketers discuss RFQs, RFID technology, retailer relations and the role of P-O-P during a tough economy.
Retailers: What are common weaknesses of vendor-supplied P-O-P?
Marketers: Please estimate how much typical P-O-P programs increase sales?

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