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Sales Lift & Effectiveness

Comparison Methods for Identifying Heavy Users
Illuminated Display Boosts Holiday Sales for Jim Beam Brands
Jose Cuervo Rolls Margarita Party Ball Into Stores
Displays Showcase Taylor Made InerGel Golf Balls
Leveraging Your Sampling Program
Blender Floorstand Draws Attention to Snapple Whipper Snapple
Movable Display Highlights Jansport Backpacks
P-O-P Acceptance

Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance
A&W Root Beer Float Bridge Cross-Promotes Root Beer, Ice Cream
Slotting Fees: Schools of Thought

Manufacturer and retailer opinions on slotting fees in the supermarket industry are gauged in a new study conducted by the Marketing Science Institute.

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