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Sales Lift & Effectiveness

Taxation: Urso & Brown, Inc. v. New Jersey Division of Taxation
Association of Point of Purchase Tobacco Advertising and Promotions with Choice of Usual Brand Among Teenage Smokers
The Future? One-to-One, According to Peppers
Taking Stock of Supermarket Retail Performance

Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category,"
Coca-Cola Display Achieves 10% to 15% Sales Increase
Hall of Fame Profile: Matt Borgard
A Benefit Congruency Framework of Sales Promotion Effectiveness

Examing the effectiveness of monetary vs. non-monetary promotions
Tobacco P-O-P on the Rise, Study Says

Report suggests that tobacco marketers are shifting expenditures from billboards to in-store promotions
Countertop Display Features Toro Sprinkler Head
Comparison Methods for Identifying Heavy Users

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