2003 P-O-P Trends Report The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P. Information Resources Report on Dollar Stores Highlights from the research firm's October 2002 channel report Shopper Loyalty and Advertising Effectiveness Insight Express finds pet owners true to their brands, shoppers attuned to circulars Are Manufacturer Advertising and Retail Price Promotions Substitutes or Complements? Abstract from the Journal of Retailing (Volume 78, Issue 4) The Inter-Store Mobility of Supermarket Shoppers An abstract from the Journal of Retailing (Volume 78, Issue 4) An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc. Dr Pepper Joins the Cola Color War Effects of Shopping Information on Consumers' Responses to Comparative Price Claims An abstract from the Journal of Retailing (Volume 78, Issue 3) 2002 Point of Decision Meatcase Intercept Study Antecedents of Private Label Attitude and Consumers' Promotion Attitude: Similarities and Differences An abstract from the Journal of Retailing (Volume 78, Issue 2) First Previous 71 72 73 74 75 Next Last