Sales Lift & Effectiveness

A case study from the Promotion Marketing Association's 2009 Reggie Awards

A case study from the Promotion Marketing Association's 2009 Reggie Awards

Shopper marketing isn't about the shopper. It's about the retailer.

The "best of the best" in shopper marketing get better and better.

How long it will take the U.S. to emulate European models, where private label share hovers around the 50% mark?

Dr Pepper moves from brand centric to shopper centric

Shopper marketing seen as better off than other areas

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