Losing Loyalty: The Consumer Defection Dilemma A study conducted by Pointer Media Network in conjunction with the CMO Council. Winn-Dixie Reports Q1 2010 Results Capturing Shoppers with Effective In-Store Triggers Verizon Measures Digital Signage Effectiveness At Least the Price is Right Measuring the Impact of Events Through POS data, loyalty cards and more, brands are following the return on sampling and experiential marketing Column: Measurement Matters. . . The Mass Merchandiser Shopping Experience Shopper Marketing: People and Products Research Report: In-Store Sampling Sampling Sees Lift 20 Weeks Out First Previous 40 41 42 43 44 Next Last