IRI's New Product Pacesetters 2008 A Rising Category Lifts All Brands Dr Pepper moves from brand centric to shopper centric ANA Study Shows Marketers Prepared for Continuing Economic Hardships Shopper marketing seen as better off than other areas In-Store Strategist: Unflattering Comparisons Retailers get specific about the cost savings of private label Cheeses of France Gains Shoppers Through Sampling New Balance Integrates 'Total Fit' Message Finding the Green in Today's Shoppers Sustainability trends and new shopper insights from Deloitte and the GMA Shopper Insights Study 2009 Identifying ways to close the 'insight to activation' gap Coke Sponsors Shopper Marketing Commission for Retailers Prominent retailers will study emerging shopper marketing strategies to drive industry change Display Producers Aid in Activating Insights Brands say they'll take care of the upfront shopper research but look to producers for post-program analysis and help in putting shopper research to use First Previous 44 45 46 47 48 Next Last