Mars Redesigns Checkout at Jewel-Osco Big Red and Weber Stage BBQ at Kroger Events featuring cooking classes garner support from in-store and social media activity 2017 Shopper Marketing Effie Winners A ‘Quantum Leap’ to Price Personalization P&G, Quotient presenters encourage CPGs, retailers to mine data and leverage technology TruMoo ‘Trolls’ During Halloween Integrated Marketing Works for Walgreens, Coca-Cola How Election Messages Affect Holiday Spending Valassis Takes Annual Dive into Coupons Print, digital coupon usage both strong and growing among value-oriented shoppers; focus on Hispanics, Millennials, others Measurement Can we measure? How do we measure? As shopper marketing has grown, measurement remains a challenge and a barrier within the discipline, according to these industry insiders People to Watch 2016: Sam Brewster, Dr Pepper Snapple Group First Previous 16 17 18 19 20 Next Last
