The Hub: The Shopper's Trophy Brands that create cravings are the shopperβs best reward The Hub: Mind the Gap Data analysis closes the chasm between brand messages and shopper behavior. Study: Facebook is a Friend for Retailers Jackson Helps Campbell Soup Co. Follow the Correct 'Path' Emerald Works Its Way Into the Breakfast Aisle 'Humanize' campaign markets a convenient and healthy option for consumers Nielsen Acquires NeuroFocus Beer, Wine & Spirits and Social Engagement Recognizing its natural fit, alcohol marketers work to leverage the power of social media Balance Bar Revitalizes its Brand Latest campaign drives consumers online to receive rewards ConAgra Turns Popcorn Bag Into a Bowl Campaign for Orville Redenbacher's package aims to inform and satisfy consumers Brief-ly Speaking Creative briefs, when done right, hold everyone accountable and can practically guarantee success First Previous 97 98 99 100 101 Next Last