The Challenges of Challenger Brands Energizer/Edgewell executives share their strategies at Shopper Marketing Summit From 'Pinch Pennies' to 'Embrace the Challenge' Integer's shopper study goes beyond trip types to examine behavior and underlying mindset Cutex Puts a 'Twist' on Brand Rebuilding Nail care pioneer introduces latest innovation to boost the brand and the category Supervalu Invites Shoppers to 'Go Wild' Supermarket retailer, wholesaler gives private label a refresh while focusing on affordability Effie Case Study: Swaddlers for the Life of Your Baby Effie Case Study: Made with American Jobs Effie Case Study: Kraft Food Hacks The Digital Dilemma: Determining the Right Mix of New, Traditional Tactics P2PI.org is unique... Effie Case Study: Rock Your CoverGirl First Previous 83 84 85 86 87 Next Last