ConAgra Rolls Out Spicy Snacks Act II reaches Latinos through sampling; Slim Jim 'Dares' consumers Banana Boat 'Certifies' Consumers Facebook drives sun care and protection initiative The Global Challenge Marketers charged with identifying global opportunities and localizing them Aligning the Organization for Shopper Marketing EmSense in Limbo Institute Partners with Effie Worldwide for Shopper Marketing Effie Competition New categories in greatly expanded competition reflect growing focus on shoppers vs. consumers POPAI Launches Marketing Journal Who's Who in Shopper Marketing 2011 'Community' Research Online communities and their recruited members uniquely bring speed and flexibility to the research process Study: Shoppers Now Collect Their Own 'Scanner Data' Understand Your Brand's Core Identifiers Color, shapes, symbols and words, in that sequence, are what drive purchase intent Case Study: Pyrex 'Giada' Promotion First Previous 80 81 82 83 84 Next Last