Consumer Attitudes & Behavior

New research reveals how marketers can target U.S. ethnic groups more effectively by tapping into cultural ‘hotspots’ along the path to purchase

Oracle Data Cloud and various regional grocers discuss relevancy of circulars among today's shoppers

While many consumers still clip physical coupons, more and more are clicking for digital offers, and the retailers are attempting to meet evolving shopper preferences

In a landmark new research study, Geometry Global and Bravo introduce the first-ever culturally sensitive path-to-purchase model. This is part one of a two-part series.

Q&A with Terese Herbig

Brand addresses shopper challenges common to the category through test at Kroger

GfK survey shows marketers are searching for a targeting ‘silver bullet’ in their mobile marketing