Building a Shopper Marketing Department Whether it falls under marketing or sales, the principle remains the same -- structure should follow strategy IRI's New Product Pacesetters 2008 Be Ready for a Recovery Promote value now while planning for the recovery Retailers Savor Insights from Dreyer's Strategy lands category advisor seats at Walgreens, Kroger and Wegman's Virtual Becomes Reality Store simulations are driving changes at retail Collaboration: More Talk Than Action Survey uncovers gaps, opportunities in retailer/manufacturer collaboration A Rising Category Lifts All Brands Dr Pepper moves from brand centric to shopper centric Cherry 7UP Adds Antioxidants Consumers call for health, Dr Pepper responds in-store Hall of Fame Profile: Tracy VanBibber ANA Study Shows Marketers Prepared for Continuing Economic Hardships Shopper marketing seen as better off than other areas First Previous 149 150 151 152 153 Next Last