SoftKey Strips Down its Packaging, Beefs up CD-ROM Display Options Consumer Behavior Study Measures Promotion Effectiveness Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers P-O-P Research Unveiled at Marketplace '94 Elizabeth Arden: Art, Science & Scents At Elizabeth Arden, selling the fantasy of cosmetic beauty through in-store display requires technical wizardry. Labatt's Rolls Out Compact Red Stripe Sign Marketing: The Game Has Changed Most Designers Say Job is Satisfying Pay Inches Upward While Satisfaction Slips Slightly Annual Survey Finds Changes Come Slowly Store Owners Hooked by Wright & McGill Displays Miller Joins Ice Wars With Brand Blitz New Target Market for Cosmetics: Men First Previous 150 151 152 Next Last