Consumer Attitudes & Behavior

Global, integrated campaign reaches 15,000 retailers

Brands say they'll take care of the upfront shopper research but look to producers for post-program analysis and help in putting shopper research to use

How are brands collecting insights now; what methods could be used down the road?

P-O-P companies concerned about recession, mixed signals

Since FDA approval, Truvia now marketed in Coke products, as standalone product