'The Hub:' Making Retail Magic An emotional connection at retail pulls shoppers and creates loyalty. "The Hub": A Mighty Wind Shopper marketing isn't about the shopper. It's about the retailer. 'The Hub:' Shopper-Friendly Culture Growth at retail demands a more holistic view of shopper marketing. New Balance Mines Research for 'Total Fit' Campaign Halos v. Heroes How long it will take the U.S. to emulate European models, where private label share hovers around the 50% mark? Building a Shopper Marketing Department Whether it falls under marketing or sales, the principle remains the same -- structure should follow strategy IRI's New Product Pacesetters 2008 Virtual Becomes Reality Store simulations are driving changes at retail Collaboration: More Talk Than Action Survey uncovers gaps, opportunities in retailer/manufacturer collaboration A Rising Category Lifts All Brands Dr Pepper moves from brand centric to shopper centric First Previous 150 151 152 153 154 Next Last