Cross-Channel Shopping Study 2007 Sustainable Brands Aim for Authenticity Eco-companies say authenticity at all touchpoints speaks to eco-friendly consumers Joe vs. the Retail Gnomes 'The Hub': The Art of Shopping Everything around shopper marketing is evolving. So, too, must be our approach to its creative. The Hub: A New Media Model 'Recency and Relevancy' replace 'Reach and Frequency' in today's media world. The Hub: What's That Sound? Shopper marketing is what's goin' down. Listerine Agent Cool Blue 'Brush with Adventure' A case study from the Promotion Marketing Association's 2007 Reggie Awards The Skinny Cow Ice Cream of the Crop A case study from the Promotion Marketing Association's 2007 Reggie Awards CBS "Egg-vertising" A case study from the Promotion Marketing Association's 2007 Reggie Awards FIFA World Cup Trophy Tour by Coca-Cola A case study from the Promotion Marketing Association's 2007 Reggie Awards First Previous 138 139 140 141 142 Next Last