Consumer Attitudes & Behavior

Drawing a Line in the Linoleum

Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store.

New Displays Tout Pouched Tobacco Products

Maytag Learns That Premiums Can Work

Perspectives on the Mature Consumer

A topline look at market to the 55-plus demographic

Changing Consumer Cooking Habits

Half of All Heads of Household Too Tired for Meal Preparation

The Point of Packaging

Best practices in package design

2003 P-O-P Trends Report

The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P.

Sony's Lifestyle Packaging is Color-Coded

Slush Puppie Dogs Teens With Light-Hearted Approach

Cold and satisfying...

Information Resources Report on Dollar Stores

Highlights from the research firm's October 2002 channel report

Shopper Loyalty and Advertising Effectiveness

Insight Express finds pet owners true to their brands, shoppers attuned to circulars