Exclusive Research: Consumer Decision Trees Survey Finds Relevance in Deciding Planograms, Product Assortment and Space Allocation Back-to-School Spending to Pass $14 Billion Back-to-School Shopping Survey, 2003 Front-End Focus Best Practices for Superior Checkout Merchandising Sizing the P-O-P Market Coupon Trends Overview, 2002 Sluggish economy spurs search for deals PM Leaders Program Withstands Appeal FTC's 2001 Tobacco Ad Report P-O-P spending down, allowances and value-adds up in 2001 Creative Touches Examining the impact of brand communication and consumer promotion on the sales lift generated from displays Research: Labor Bureau Releases Consumer Expenditure Survey Price is Nice An Ad Age study finds price offers have the greatest influence on 'spur of the moment' purchases Display Equals Discount Results from a study on supermarket shopper perceptions conducted exclusively for the In-Store Marketing Institute First Previous 137 138 139 140 141 Next Last