Designing for Retail Realities IRI 'Times & Trends': Price, Promotion & Merchandising Study Surveys Recession-Driven Behavior Shoppers want value and convenience; unclear how this will change in the future Godiva Relies on Retail for Coffee Store-Brand Buying Habits What Do You Want to Know? Methods can be debated, but research starts with addressing what a brand wants to discover Battling the Babbling Blurb Search as a Driver of Traffic to CPG Websites From the Web to the Store Shopper marketing principles do apply online; companies seek to understand the Web's place on the path to purchase Minute Maid Gets New Look Worldwide Coca-Cola redesigns all juice brands across 145 countries to have a more unified portfolio First Previous 134 135 136 137 138 Next Last
