Consumer Attitudes & Behavior

An in-store intercept category management research program

Entertainment tie-ins may generate more buzz than sales

Marketers discuss RFQs, RFID technology, retailer relations and the role of P-O-P during a tough economy.

Shopper Growth Coming From All Income Segments

Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers

Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers

Placing displays in large chains and smaller independent stores presents differing but equally vexing challenges

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