Supervalu Simplifies Center Store Signage The supermarket operator is reducing clutter -- from shelf tags to wayfinding -- to improve improve in-store communication. Center-Store Attitudes Understanding Aisle Attraction New research suggests how center-aisle displays can be optimally designed to draw more shoppers Kantar: Digital Coupon Events Up 60% in 2010 Cosmetics Come Out to Play Faced with blurred channels, younger shoppers and pricing pressures, brands mix technology and marketing tactics to spur growth Shopper Marketing Trends Report 2011 Shopper Marketing at School P&G Teams with Walmart Gets Swiffer Out of the Box, Redesigns Cleaning Aisle Execution No Longer Just 'Send It and Hope' Money spent at the front end on research is being matched at the back end on compliance checks PepsiCo Scores with Gas Pump Promos First Previous 119 120 121 122 123 Next Last
