In-Store Marketing Institute Charts a Steady 'Path' for 2011 A Conjoint Analysis of Chicken Salad WSL Strategic Retail's 'How America Shops: From Buzz to Buy' The Impact of Social Media on Shopping and Buying Dickies Targets 'Men of Action' Largest marketing effort in the company's 84-year history Untangling the Deals Five Steps to Improve Shopper Marketing Impact The new realities of in-store merchandising -- and how brands can succeed CPGs Get Better at Organizing Around Shopper Marketing Going Where CPGs Do Research Companies like Hewlett-Packard and GlaxoSmithKline use on-site facilities to test visual merchandising, study shopper reactions and improve retailer relations GlaxoSmithKline Research Facility InVivo Mock-Store Testing First Previous 122 123 124 125 126 Next Last