Parents Look for Help in Fight Against Childhood Obesity Southern Comfort Launches Two Premixed Cocktails Verizon Measures Digital Signage Effectiveness The Loyalty Lift Store loyalty card programs are helping brands and retailers microtarget shoppers and measure marketing effectiveness -- and they've only begun to really leverage this data in the last few years From Wall Street to Sesame Street Dick's Supports Self-Sufficiency The "Green" Scene Miller Zell and the National Research Network examine the impact of sustainable products on purchase decisions and other shopping behavior. NRF's 2009 Back-to-School Study At Least the Price is Right Measuring the Impact of Events Through POS data, loyalty cards and more, brands are following the return on sampling and experiential marketing First Previous 118 119 120 121 122 Next Last