Consumer Attitudes & Behavior

Coca-Cola builds winning programs by first asking why the shopper is in the store

Hershey drives demand with its 'Insights Driven Performance' model

Smartphones offer a sleek new platform for in-store surveys

The Hub presents results from its annual poll looking for shopper marketing excellence among brand marketers and agencies.

Uses sampling, social media and TV spots to direct shoppers to the cookie/cracker aisle

Campaign for hot dog brand targets females who shop for their men