SymphonyIRI's 2011 'New Product Pacesetters' Hall of Fame Profile: Tracey Doucette Kraft 'Powers Up' Breakfast with Belvita Uses sampling, social media and TV spots to direct shoppers to the cookie/cracker aisle Ball Park Facilitates a Feeding Frenzy Campaign for hot dog brand targets females who shop for their men Hispanic Responses to Economic Changes Hispanic Participation in Cause Marketing Campaigns 'Check' Your Displays New service strives to help marketers optimize their effectiveness in-store Insights into the Brand Loyalty of Hispanics Study finds that sampling, price promotions will entice this demographic to try new brands P&G Reinvigorates Ivory Brand Campaign and new packaging target moms with value/simplicity message Black Box Wine Creates a Buzz Constellation Brands uses sampling and word of mouth to change perception of boxed wine First Previous 109 110 111 112 113 Next Last