The P-O-P Purchasing Budget for Cosmetics/Drug Marketers Producers: How is the Typical Display Dollar Spent? Product Marketers: What Types of P-O-P Have You Purchased in the Past 12 Months? Product Marketers: The P-O-P Budget Outlook for 1998 Sporting Goods Marketers: Do You Expect Your P-O-P Budget to Change in 1997? Products Marketers: What is the Current Annual Purchasing Budget for P-O-P for Your Department? Products Marketers: The P-O-P Budget Outlook for 1997 Products Marketers: What Types of P-O-P Have You Purchased in the Past 12 Months? 1997 P-O-P Trends Report: Marketer Survey Shifting retail sends marketers scrambling. Customized P-O-P is called for, but low cost, speed still required. Top Ten Spenders First Previous 27 28 29 30 Next Last
