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Budgets/Spending/Market Size

Just Follow the Money
P-O-P Producer Financial Ratio Report

2005 P-O-P Congress Recap
Packaging Insights: Estimating Cost
Federal Trade Commission 2003 Cigarette Report

Marketing expenditures increase to $15.2 billion, but P-O-P spending drops 37%
Developing Industry Standards and Measurements for Digital Signage
RFPs/RFQs: Perestroika?
ACNielsen's Club Store Shopper
Members Parse RFP Process

Findings to be published in white paper on best practices
Trends: Most Companies to Spend More in Store
Trends: Smoke Signals

Bans on in-store tobacco advertising take root in Canada
The Trend is Your Friend
Exceptions to the Rule

No matter how many formal directives and spec sheets a retailer might print, the reality is that a lot of in-store marketing policies remain inscrutable.

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