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Budgets/Spending/Market Size

2006 P-O-P Trends Report

Survey rates P-O-P against other tactics and explores role of research, emerging technologies
GfK Audits & Surveys National Retail Census 2005

The 52nd annual "National Retail Census" gauges the size of more than 30 retail channels.
P-O-P Producer Report Benchmarks Financials

Benchmarking tool that helps producers evaluate businesses is available for purchase.
Dancing in the Aisles
GMA Show: Sam's Club Grows Organically
Just Follow the Money
P-O-P Producer Financial Ratio Report

2005 P-O-P Congress Recap
Packaging Insights: Estimating Cost
Federal Trade Commission 2003 Cigarette Report

Marketing expenditures increase to $15.2 billion, but P-O-P spending drops 37%
Developing Industry Standards and Measurements for Digital Signage

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