Advertising Trends in the Alcohol Industry A report from the Federal Trade Commission Chart 2: Alcohol Ad Spending, by Market Segment and Media Chart 1: Measured Media Advertising Expenditures for Alcohol Products, 1980-97 Product Marketers: The P-O-P Budget Outlook for 1999 Product Marketers: How is Your Typical Display Dollar Spent? Product Marketers: What Types of P-O-P Have You Purchased in the Past Year? Product Marketers: P-O-P/Merchandising Accounts for What Percent of Your Company's Total Marketing Budget? Product Marketers: How is Your P-O-P Budget Allocated? The P-O-P Budget Outlook for Cosmetics/Drug Marketers The P-O-P Purchasing Budget for Cosmetics/Drug Marketers First Previous 26 27 28 29 30 Next Last
