Best Practices

P2PI's latest propriety research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.

P2PI members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.

Here are some helpful tips to interpret, process and apply industry guidance, according to Goodway Group's Angela Meyers.

Market research firm Provoke Insights assesses the allure of impulse buying in the U.S. in its biannual trends study, while also suggesting marketing strategies to target these shoppers.

Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. Read profiles of the 2024 inductees here.

Modern CPG marketers are more than creatives confined to their departments; they are the linchpins responsible for bridging gaps across diverse teams and functions. Professional growth in this era is determined, not just by how well you strategize, but more importantly, by your capability to manage change necessary to implement your strategy. Learn to manage the change in marketing strategies effectively and efficiently. Learn about strategies for communicating these changes not just up the marketing ladder, but across departments. Discover effective ways to bridge gaps between different teams for data collection. Hear about the role of agencies, software and AI in the change management conversations.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

Retail media activity from Hershey, Sony and Google at U.S. and U.K. retailers are among the winners highlighted in an infographic from Pathmatics.

P2PI teamed with Skai to produce a report benchmarking retail media’s meteoric rise and offering statistical guidance for CPG brands looking to make informed and strategic decisions on their retail media programs.

From CPG brands juggling 10+ retailer media networks, to retail media budget allocations and future investments, we share results from our annual Trends Report. Members have an exclusive opportunity to begin reviewing the data.