Methods for Selecting B2B Collaboration Partners Scope of Integrated Collaboration Initiatives Factors Driving Shopper Marketing Investments Across Customers Insights Used to Allocate Shopper Marketing Investments In-Store Marketing Effectiveness: Allocating Investments and Managing Insights for Improved Performance An industry report written by the Institute in collaboration with Menasha The Hub 2014 'Top 20' Criteria Art, Meet Science Shopper Marketing ROI: Benchmarking What Works Data from more than 8,600 shopper marketing programs uncovers best practices to improve program performance and ROI Chart #1: Brand ROI vs. Category Growth Formula for Growth: Innovation, Big Data & Analytics First Previous 2 3 4 5 6 Next Last
