Cannondale Associates' 2009 Category Management Benchmarking Study The balance of power between manufacturers and retailers has tipped, according to both camps. Trading Punches "The balance of power has tipped. Retailers know it. Manufacturers accept it. Both expect the trend to continue." Here endeth the lesson. "The Hub:" The Top 12 Shopper Marketing Companies and Agencies The "best of the best" in shopper marketing get better and better. Halos v. Heroes How long it will take the U.S. to emulate European models, where private label share hovers around the 50% mark? Finding the Green in Today's Shoppers Sustainability trends and new shopper insights from Deloitte and the GMA Display Producers Aid in Activating Insights Brands say they'll take care of the upfront shopper research but look to producers for post-program analysis and help in putting shopper research to use Trade-Down Economics Study finds consumers buying more private label, switching stores. What a Hassle! Consumer Perceptions of Costs Associated with Sales Promotions The Hub Top 10: Shopper Marketing Brand marketers and agencies evaluate each other for excellence in Shopper Marketing. 'The Hub': Shopping for Superstars Opportunities for innovation and growth attract the best and brightest to shopper marketing. First Previous 10 11 12 13 14 Next Last