Attitudes: Retailers

How long it will take the U.S. to emulate European models, where private label share hovers around the 50% mark?

Sustainability trends and new shopper insights from Deloitte and the GMA

Brands say they'll take care of the upfront shopper research but look to producers for post-program analysis and help in putting shopper research to use

Study finds consumers buying more private label, switching stores.

Brand marketers and agencies evaluate each other for excellence in Shopper Marketing.

Opportunities for innovation and growth attract the best and brightest to shopper marketing.

A report on the effect of product sampling on purchase intent