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Attitudes: Retailers

Client Smarts

Client education programs a win-win, P-O-P firms say
Mediaedge:cia Sensor Study on In-Store Media
P-O-P and RFPs/RFQs: Best Practices in Strategic Sourcing
RFPs/RFQs: Perestroika?
RFP Best Practices White Paper Unveiled
P-O-P Leaders to Hear 'Voice of the Customer'
Members Parse RFP Process

Findings to be published in white paper on best practices
Slotting Fee Disclosure Bill Introduced in California
Exceptions to the Rule

No matter how many formal directives and spec sheets a retailer might print, the reality is that a lot of in-store marketing policies remain inscrutable.
Rating Retailers
Best Practices: Retailers and Consumer Research
Retail Out of Stocks

"A Worldwide Examination of Extent, Causes, and Consumer Responses"

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