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Attitudes: Retailers

Salary Survey: P-O-P Company CEOs, Owners and Salespeople
Quick Poll: Print Advertising Preferred by Most Consumers
Supplier Influence on Retail Category Management
Antitrust and Category Captains: Insights from the Field
NRF Expects Stable Halloween Spending
Documenting the "Business Value" of New Packaging Innovations
Using Context Effects to Influence Choice

Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them.
Maytag Survey Helps Fine-Tune P-O-P Selection
Exclusive Research: Consumer Decision Trees

Survey Finds Relevance in Deciding Planograms, Product Assortment and Space Allocation
Back-to-School Shopping Survey, 2003
Retailer Attitudes Toward Account-Specific P-O-P
Creative Touches

Examining the impact of brand communication and consumer promotion on the sales lift generated from displays

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