P-O-P Purchasing: What Lies Ahead? Many see P-O-P purchasing methods changing, but not all agree on how the changes will occur 1996 P-O-P Trends Report: Retailer Survey Retailers know what they want, just ask them (please!) Survey Indicates Use of Outside Merchandising Services will Grow Consumer Behavior Study Measures Promotion Effectiveness Pay Inches Upward While Satisfaction Slips Slightly Annual Survey Finds Changes Come Slowly Taxation: Thomson-Leeds Co. v. Taxation Division Director First Previous 16 17 18