Shopper Marketing: Leaders vs. Laggards Rating the ROI of Retailer Marketing Programs Chain Execution: Willingness to Collaborate Digital: Mobile/Smartphone Tactics Deployed in 2012 Spending: Predicted 2013 Shopper Marketing Budgets Chain Execution: Display Placement Chain Execution: Regional/Tier 2 Retailers Spending: Predicted Advertising and Promotions Mix for 2013 Program ROI: Retailer-Driven Marketing Programs Chain Execution: Consistency of Integrated Programs/Promotions First Previous 23 24 25 26 27 Next Last
