Attitudes: Marketers

Stores demand they be heard in development of P-O-P programs

A collection of articles that provide a blueprint for buying customized P-O-P solutions

Using a handful of vendors to supply all work keeps competition alive, cuts work, if right group is found

Many see P-O-P purchasing methods changing, but not all agree on how the changes will occur

Many marketers like open-bid situations to ensure low cost and strong creative efforts, but they pay for it in the end

Marketers, producers responding to shifting business environment

Retailers know what they want, just ask them (please!)

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