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Attitudes: Marketers

Quick Poll: Print Advertising Preferred by Most Consumers
Documenting the "Business Value" of New Packaging Innovations
Using Context Effects to Influence Choice

Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them.
Retailer Attitudes Toward Account-Specific P-O-P
Marketing's 'Moment of Truth'
Perspectives on the Mature Consumer

A topline look at market to the 55-plus demographic
2003 P-O-P Trends Report

The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P.
Are Manufacturer Advertising and Retail Price Promotions Substitutes or Complements?

Abstract from the Journal of Retailing (Volume 78, Issue 4)
Dr Pepper Joins the Cola Color War
A Meta-Analysis of the Impact of Price Presentation on Perceived Savings

An article from the Journal of Retailing (Volume 78, Issue 2)

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