Predicted Growth Potential for Smaller-Format Stores Prevalence of Digital and Traditional Tactics at Retail Chains Gauging Threat Posed by Private Labels Present vs. Future Potential of Mobile Marketing Tactics ROI of Shopper Marketing vs. Trade Spending Tactics for Responding to Private Label Competition Frequency of Digital Offers by Platform How Brands Measure Shopper Marketing Success Management of Trade vs. Consumer Funding Predicted Advertising/Promotions Mix for 2012 First Previous 26 27 28 29 30 Next Last
