Attitudes: Marketers

In this first-ever survey, consumer product marketers in charge of P-O-P sound off on their pay, benefits and attitudes toward their jobs.

Do price promotions really pay out?

Manufacturers and retailers in the home-center market differ on what the term "category management" means and how it should be achieved.

P-O-P Times' exclusive survey explores how much P-O-P costs, where it gets placed and how much it helps increase sales

An Exclusive Industry Survey Reveals Retailers' Attitudes Toward In-Store Marketing & Promotion

Shifting retail sends marketers scrambling. Customized P-O-P is called for, but low cost, speed still required.

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