2003 P-O-P Trends Report The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P. Are Manufacturer Advertising and Retail Price Promotions Substitutes or Complements? Abstract from the Journal of Retailing (Volume 78, Issue 4) Dr Pepper Joins the Cola Color War A Meta-Analysis of the Impact of Price Presentation on Perceived Savings An article from the Journal of Retailing (Volume 78, Issue 2) Antecedents of Private Label Attitude and Consumers' Promotion Attitude: Similarities and Differences An abstract from the Journal of Retailing (Volume 78, Issue 2) New Product Introductions, Slotting Allowances, and Retailer Discretion An abstract from the Journal of Retailing (Volume 77, Issue 3) Marketing to Generation X State Variation in Retail Promotions and Advertising for Marlboro Cigarettes Test Campaign Sets Up Launch for Stupendous Redirects Slotting Allowances Take Center Stage Perceptions and Realities of Male Shopping Behavior An abstract from the Journal of Retailing, Volume 77, Issue 1 Association of Point of Purchase Tobacco Advertising and Promotions with Choice of Usual Brand Among Teenage Smokers First Previous 19 20 21 22 23 Next Last