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Attitudes: Marketers

Effective Packaging Research
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Entertainment tie-ins may generate more buzz than sales
2004 P-O-P Trends Report

Marketers discuss RFQs, RFID technology, retailer relations and the role of P-O-P during a tough economy.
A Dollar for Your Thoughts
The Legend of P-O-P
Salary Survey: P-O-P Company CEOs, Owners and Salespeople
Quick Poll: Print Advertising Preferred by Most Consumers
Documenting the "Business Value" of New Packaging Innovations
Using Context Effects to Influence Choice

Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them.
Retailer Attitudes Toward Account-Specific P-O-P
Marketing's 'Moment of Truth'
Perspectives on the Mature Consumer

A topline look at market to the 55-plus demographic

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