P-O-P Leaders to Hear 'Voice of the Customer' Members Parse RFP Process Findings to be published in white paper on best practices Trends: Most Companies to Spend More in Store The Trend is Your Friend Exceptions to the Rule No matter how many formal directives and spec sheets a retailer might print, the reality is that a lot of in-store marketing policies remain inscrutable. Rating Retailers The Impact of Creative Elements on Display Sales Marketers rate product imagery as most effective creative element 2005 P-O-P Trends Report Brand marketers evaluate retailer performance, P-O-P budgets and technology Rayovac Entertains with Help from Sony Miller's Rock Party Hits Supermarkets First Previous 20 21 22 23 24 Next Last