Attitudes: Marketers

News America Marketing to appeal decision

The balance of power between manufacturers and retailers has tipped, according to both camps.

"The balance of power has tipped. Retailers know it. Manufacturers accept it. Both expect the trend to continue."

Here endeth the lesson.

The "best of the best" in shopper marketing get better and better.

How long it will take the U.S. to emulate European models, where private label share hovers around the 50% mark?

Shopper marketing seen as better off than other areas

Identifying ways to close the 'insight to activation' gap

P-O-P companies concerned about recession, mixed signals

Am I useful?