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Acceptance & Placement

2006 P-O-P Trends Report

Survey rates P-O-P against other tactics and explores role of research, emerging technologies
Walgreens Takes Display Tracking Chain-wide
FSI Report: Oct. 9, 2005
Display Penetration for IRI's New Product Pacesetters
Display Trends, 2004

Kraft Foods, PepsiCo rule the grocery aisles
Study Sheds Positive Light on Slotting Allowances
Super Bowl Merchandising Trends

Data from the beer and salted snack categories
Exceptions to the Rule

No matter how many formal directives and spec sheets a retailer might print, the reality is that a lot of in-store marketing policies remain inscrutable.
Rating Retailers
2005 P-O-P Trends Report

Brand marketers evaluate retailer performance, P-O-P budgets and technology

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