The Retailer Receptivity Guide The Retailer Receptivity Guide An Index of In-store Tactics Used by Leading Retailers P-O-P: Display Acceptance Levels vs. Five Years Ago P-O-P: Display Setup Levels vs. Five Years Ago Kroger.com Share of Digital Ad Appearances Kroger.com Total Ads Tracked by OASIS BzzAgent Pulse Dashboard Shopper Marketing Trends Report 2010 M. Levels of SKU Rationalization in Past 18 Months P. Ranking Retailers on Levels of SKU Rationalization 1 2 3 4 5 Next Last