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Acceptance & Placement

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2004 P-O-P Trends Report

Marketers discuss RFQs, RFID technology, retailer relations and the role of P-O-P during a tough economy.
2004 P-O-P Trends Report: Retailer Attitudes Toward Vendor-Supplied Displays

A survey of retailer executive attitudes and practices
FTC Releases Slotting Allowance Report
2004 P-O-P Trends Report: Retailers Rate Marketing Tactics

A survey of retailer executive attitudes and practices
Retailer Attitudes Toward Account-Specific P-O-P
Point-of-Purchase Alcohol Marketing and Promotion by Store Type

A federal report on in-store advertising frequency, by channel
Point-of-Purchase Tobacco Environments and Variation by Store Type

A federal report on alcohol display and signage frequency
State Variation in Retail Promotions and Advertising for Marlboro Cigarettes
Changes at the Point-of-Sale for Tobacco Following the 1999 Tobacco Billboard Ban
P-O-P Acceptance

Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance
Chiquita Standee Achieves 88 percent Store Placement Rate

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