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Acceptance & Placement

Point-of-Purchase Alcohol Marketing and Promotion by Store Type

A federal report on in-store advertising frequency, by channel
Point-of-Purchase Tobacco Environments and Variation by Store Type

A federal report on alcohol display and signage frequency
State Variation in Retail Promotions and Advertising for Marlboro Cigarettes
Changes at the Point-of-Sale for Tobacco Following the 1999 Tobacco Billboard Ban
P-O-P Acceptance

Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance
Chiquita Standee Achieves 88 percent Store Placement Rate
Duracell Two-Sided 9-volt Battery Display
1999 P-O-P Trends Report

P-O-P Times' exclusive survey explores how much P-O-P costs, where it gets placed and how much it helps increase sales
Beastie Boys' Nasty P-O-P Hits Record Stores

Don't try to put these sardines on crackers
Third-Party Merchandising Services Offer Key Advantage

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