Optimizing Peak Season: How The Container Store and Academy Sports Prepare Earlier to Protect Conversion, Brand, Sales, Margin

Learn how AI plays a practical role — not as experimentation, but as a way to monitor risk, detect issues early and keep execution tight during peak.

7/2/2026

This webinar will focus on what it takes to run DTC commerce channels through holiday peak — where scale, complexity, and brand expectations are highest.

We will highlight the strategic roadmaps currently used by Academy Sports + Outdoors, alongside candid, firsthand takeaways from a speaker's prior experiences leading technology at both The Container Store and JCPenney.

Rather than implementing last‑minute fixes, these leaders prepared their organizations earlier and more deliberately to ensure:

Platform stability and performance across high‑traffic moments
Conversion and checkout reliability across brands, regions and devices
Inventory, fulfillment and promise accuracy to protect brand trust
Cost and margin guardrails to reduce reliance on late‑season discounting

Learn how AI plays a practical role — not as experimentation — but as a way to monitor risk, detect issues early and keep execution tight during peak.