Brand Reputation

New campaign platform for Loblaw discount banner aims to tell new customers exactly what it offers.

Pilla Tortilla restaurant in Spain debuts global concept for the Lay’s brand.

There are growing concerns from U.S. consumers about artificial ingredients and increased awareness of product labels when making purchasing decisions, according to a new shopper study from the Acosta Group. 

The plan from CEO Michael Fiddelke includes investments in store operations and a revival of product development.

It's the first step in creating BCG Worldwide, a platform for multicultural growth and collaboration.